The Role of Colour Psychology in Branding

Colour plays a significant role in shaping consumer perceptions and driving behaviour. Understanding colour psychology can help you choose the right palette for your brand:

Red: Energy and Excitement

Red is a bold and attention-grabbing colour often associated with passion, excitement, and urgency. Brands like Coca-Cola and Red Bull use red to evoke strong emotions and energise their audience.

Blue: Trust and Calm

Blue is a calming colour that evokes feelings of trust, reliability, and stability. It’s commonly used by financial institutions like Barclays and PayPal to convey security and professionalism.

Green: Growth and Health

Green is often linked to nature, growth, and health. Brands in the eco-friendly or health industries, such as Whole Foods, use green to represent sustainability and well-being.

Yellow: Optimism and Warmth

Yellow is a cheerful and optimistic colour that exudes warmth and positivity. Brands like IKEA and McDonald’s use yellow to create a sense of friendliness and approachability.