All the branding buzzwords you’ll ever need to know.
Ever in a meeting with a creative team and felt like they are speaking another language? It’s more than overwhelming and everyone around you seems to understand it. Look no further, my Brand Buzzword guide will arm you with everything you need to know when talking the branding lingo. Check it out!
Brand: What people think of a company or product
Brand Identity: The look and feel of a brand, like a logo, colors, and messaging
Branding: Making and promoting a brand
Brand Equity: How valuable a brand is based on what people think of it
Brand Positioning: How a brand stacks up against others
Brand Voice: The personality and tone of a brand's messaging
Brand Promise: What a brand promises to give you
Brand Loyalty: When people always choose a certain brand
Brand Ambassador: Someone who represents a brand
Brand Extension: Using a well-known brand name for a new product
Brand Architecture: How a company organises its different brands
Brand Audit: Checking out a brand's strengths and weaknesses
Brand Rejuvenation: Giving a brand a fresh look
Brand Guidelines: Rules to keep a brand consistent
Brand Storytelling: Using stories to connect with people emotionally
Brand Authenticity: How true a brand is to itself and its values